| AI‑Powered Google Audit | Onboarding audit + 10‑point action plan (PDF) | Onboarding + semi‑annual refresh | Onboarding + quarterly refresh (we implement top items) |
| Google Posts (GBP) | 1×/week auto‑generated | 2×/week themed/seasonal | 3×/week + cross‑post to FB/IG |
| Review Monitoring | Daily | Hourly | Near real‑time |
| AI Review Replies | 1 batch/week (auto or approve) | 3×/week (M/W/F) | Daily, same‑day SLA |
| Monthly Local SEO Summary | 1‑page PDF/email (KPIs + MoM deltas) | + “Top 3 fixes” | + Concierge “we’ll do it” items |
| Content Calendar (Approve/Skip/Edit) | — | Included | Included + concierge edits |
| GBP Q&A Monitoring & Answers | — | Drafts for approval | Auto‑draft + we post (guardrails) |
| Competitor / Rank Grid | — | Monthly snapshot | Bi‑weekly with trend notes |
| Website SEO Audit (lite) | — | Quarterly checklist & recs | Quarterly + implemented via change queue |
| Website Management (lite) | — | — | Titles/meta/schema + minor content updates monthly |
| Local SEO Content Updates (cron) | — | Minor quarterly refreshers | Monthly refreshers via change queue |
| Ops Receipt (weekly email) | Activity + next run times | Activity + KPIs vs last week | Activity + bookings saved (est.), issues handled |
| Missed‑Call Textback → Booking | — | — | Included (SMS in <30s + 2‑hour nudge) |
| Post‑Visit Review Requests + NPS Routing | — | — | Included (≥4★ → Google; <4★ → private feedback + alert) |
| No‑Show Win‑Back | — | — | Included (gentle reschedule + optional incentive) |
| Low‑Schedule Filler Promo | — | — | Included (auto promo post when open slots spike) |
| Email + SMS Marketing | Template library (manual send) | 1–2 scheduled campaigns/mo | Multi‑step sequences + NPS tie‑in |
| Client KPI Dashboard | Reviews, posts, basic KPIs (calls, directions) | + Engagement & rank snapshot | + Bookings saved (est.), deeper insights |
| Social Content Generator | — | FB/IG generator | FB/IG/LinkedIn generator + scheduling |
| AI Website Content | Suggestions only | Quarterly page refresh suggestions | 1–2 AI pages/blogs per month implemented |
| CRM + Follow‑Up Tools | — | Lite reminders | Reactivation flows (90‑day, win‑back) |
| Video Script Generator | — | 2 scripts/mo | 4 scripts/mo + ready‑to‑post captions |
| Ad Generator (Meta/Google) | — | — | Add‑on (or run via Concierge) |
| Support | Email | Email + async chat | Chat + phone (same‑day) |
| Multi‑Location Support | Add‑on per location | Add‑on per location | Add‑on per location (bulk tools) |
| Security & Compliance | Token encryption, org‑scoped data | Same | Same + site change log |
Bravo
Charlie
Delta