| AI-Powered Google Audit | Onboarding audit + 10-point action plan (PDF) | Onboarding + semi-annual refresh | Onboarding + quarterly refresh (we implement top items) | 
| Google Posts (GBP) | 1×/week auto-generated | 2×/week themed/seasonal | 3×/week + cross-post to FB/IG | 
| Review Monitoring | Daily | Hourly | Near real-time | 
| AI Review Replies | 1 batch/week (auto or approve) | 3×/week (M/W/F) | Daily, same-day SLA | 
| Monthly Local SEO Summary | 1-page PDF/email (KPIs + MoM deltas) | + “Top 3 fixes” | + Concierge “we’ll do it” items | 
| Content Calendar (Approve/Skip/Edit) | — | Included | Included + concierge edits | 
| GBP Q&A Monitoring & Answers | — | Drafts for approval | Auto-draft + we post (guardrails) | 
| Competitor / Rank Grid | — | Monthly snapshot | Bi-weekly with trend notes | 
| Website SEO Audit (lite) | — | Quarterly checklist & recs | Quarterly + implemented via change queue | 
| Website Management (lite) | — | — | Titles/meta/schema + minor content updates monthly | 
| Local SEO Content Updates (cron) | — | Minor quarterly refreshers | Monthly refreshers via change queue | 
| Ops Receipt (weekly email) | Activity + next run times | Activity + KPIs vs last week | Activity + bookings saved (est.), issues handled | 
| Missed-Call Textback → Booking | — | — | Included (SMS in <30s + 2-hour nudge) | 
| Post-Visit Review Requests + NPS Routing | — | — | Included (≥4★ → Google; <4★ → private feedback + alert) | 
| No-Show Win-Back | — | — | Included (gentle reschedule + optional incentive) | 
| Low-Schedule Filler Promo | — | — | Included (auto promo post when open slots spike) | 
| Email + SMS Marketing | Template library (manual send) | 1–2 scheduled campaigns/mo | Multi-step sequences + NPS tie-in | 
| Client KPI Dashboard | Reviews, posts, basic KPIs (calls, directions) | + Engagement & rank snapshot | + Bookings saved (est.), deeper insights | 
| Social Content Generator | — | FB/IG generator | FB/IG/LinkedIn generator + scheduling | 
| AI Website Content | Suggestions only | Quarterly page refresh suggestions | 1–2 AI pages/blogs per month implemented | 
| CRM + Follow-Up Tools | — | Lite reminders | Reactivation flows (90-day, win-back) | 
| Video Script Generator | — | 2 scripts/mo | 4 scripts/mo + ready-to-post captions | 
| Ad Generator (Meta/Google) | — | — | Add-on (or run via Concierge) | 
| Support | Email | Email + async chat | Chat + phone (same-day) | 
| Multi-Location Support | Add-on per location | Add-on per location | Add-on per location (bulk tools) | 
| Security & Compliance | Token encryption, org-scoped data | Same | Same + site change log |